Applied Imagination

Practical guides to better websites, thoughtful design, development and business growth.

Google Is Rebuilding Search Around AI. Is Your Website Ready?

AI Search & LLMs•13 min read

Google Is Rebuilding Search Around AI. Is Your Website Ready?

Google’s AI Search changes how customers discover businesses. Learn what still matters in SEO, how AEO fits in, and which website improvements to prioritize.

Under the Floorboards: The Operational Realities of Wordpress, Squarespace, and Wix

Platform Architecture•9 min read

Under the Floorboards: The Operational Realities of Wordpress, Squarespace, and Wix

Compare WordPress and Squarespace for business websites: editing, SEO, integrations, maintenance and migration, with a practical checklist for choosing.

7 Best Subscription Services for Design, Development & Business Support

Strategy•21 min read

7 Best Subscription Services for Design, Development & Business Support

Compare seven subscription services and ongoing agency partnerships for design, development, websites, and business support, with real screenshots and practical buying advice.

Gemini 4 Argon: Features, Coding Capabilities & Future of AI

Technology•7 min read

Gemini 4 Argon: Features, Coding Capabilities & Future of AI

Explore Gemini 4 Argon coding capabilities, reasoning, and autonomous AI agents, with practical guidance for business software and web development.

Will AI Replace Web Designers?

Web Design•16 min read

Will AI Replace Web Designers?

Will AI replace web designers? Explore what AI can automate, where strategy and accountability matter, and how to choose the right approach for your website.

AI Design Workflows: A Practical Guide for Creative Teams

Technology•9 min read

AI Design Workflows: A Practical Guide for Creative Teams

This guide breaks the process into decisions, production and review.

How to Build a Design System That Your Team Actually Uses

Design & UX•12 min read

How to Build a Design System That Your Team Actually Uses

Start with the recurring problems your team actually has.

How Much Should a Small Business Spend on a Website?

Web Design•9 min read

How Much Should a Small Business Spend on a Website?

This guide explains how to define a useful scope, compare quotes and plan for ongoing work.

Website Redesign Checklist: When to Refresh and When to Rebuild

Web Design•9 min read

Website Redesign Checklist: When to Refresh and When to Rebuild

Use this checklist to separate those cases.

Custom Website vs. Template: How to Choose the Right Approach

Technology•9 min read

Custom Website vs. Template: How to Choose the Right Approach

Compare the two against a realistic page and a real customer task.

10 Signs Your Website Is Losing Customers—and How to Fix Them

Web Design•9 min read

10 Signs Your Website Is Losing Customers—and How to Fix Them

The checks below help you identify friction without guessing at a universal conversion benchmark.

What Makes a Website Look Expensive? 12 Design Principles

Design & UX•9 min read

What Makes a Website Look Expensive? 12 Design Principles

These principles explain what to look for when reviewing a design and how to improve it.

How Long Does It Take to Build a Website? A Practical Timeline

Strategy•8 min read

How Long Does It Take to Build a Website? A Practical Timeline

This guide breaks down the work so you can ask for a realistic plan.

Design & UX•9 min read

AI Brand Guidelines: How to Keep Creative Work Consistent

This guide explains how to build those checks into a working process.

Headless CMS vs. Traditional CMS: When Next.js Makes Sense

Technology•9 min read

Headless CMS vs. Traditional CMS: When Next.js Makes Sense

It also adds integration, preview and maintenance work.

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