Primary logo
Orange mark, ink wordmark. For light backgrounds.
Media kit
The assets and guidelines that keep Anika consistent.
Logos & marks
Use the supplied artwork. Keep its proportions and leave clear space around the mark.
White logo
All-white lockup. For dark or color grounds.
Mark
Orange icon. App icon, small spaces.
Mark, reversed
White mark for dark or color grounds.
Mark, mono
Solid ink mark for one-color use.
Square avatars
Ready-to-use square artwork for profiles and channels. Keep the complete mark centered; platforms may apply their own crop.
Orange on white
SVG · 512 × 512White on orange
SVG · 512 × 512Chat tint
SVG · 512 × 512Orange on navy
SVG · 512 × 512White on navy
SVG · 512 × 512White on deep orange
SVG · 512 × 512Core colors
Coral and navy anchor Anika. Use the supporting colors with a clear hierarchy and enough contrast for readable text.
Secondary colors
These combinations come from Anika’s existing service pages. Use them in service graphics, campaigns and supporting creative, with coral and navy keeping the wider brand connected.
Creative color combinations
A wider palette for colorful illustration, packaging, digital work and editorial imagery. Select a card to copy its background color or gradient.
Photography guidelines
Colorful, human and thoughtfully art-directed. Aim for premium commercial editorial photography with believable people, natural light and places with character.
Bold Palette & Focal Point
Lead with signature tones (Anika Coral, cobalt, terracotta, mustard) balanced by warm linen, cream, natural oak, and deep navy.
Editorial Character & Daylight
Polished, believable commercial editorial with soft directional daylight, natural skin tones, and rich tactile materials (walnut, linen, paper, ceramic).
Purposeful Human Action
Authentic creative collaboration: reviewing design wireframes, sketching concepts, and working through real problems together.
Layout-Ready Composition
Seated eye-level compositions with intentional negative space for typography; verified anatomical details, hands, and lighting.
Reference direction
Approved creative studio compositions reflecting Anika’s natural lighting, color blocking, and candid human collaboration.
Colorful creative spaces
Coral, teal and mustard make the setting expressive while walnut and daylight keep it grounded.
Confident editorial portraits
A strong wardrobe color, clean architecture and a confident natural pose create a clear focal point.
Purposeful collaboration
Show people doing something specific together. Eye lines, hands and the shared task should make sense.
Warm remote work
Natural materials, soft daylight and lived-in details give remote work a calm, capable feel.
Color and open space
Use blue sky, warm architecture and one complementary clothing color. Keep room for the intended crop.
Connected small teams
Keep the human interaction central. A quiet backdrop lets wardrobe and expressions carry the color.
AI prompt guidelines
Art-direction principles and copyable prompts calibrated for Anika’s visual language.
Art Direction Over Modifiers
Specify exact lighting, interior materials (walnut, linen, ceramic), tailored wardrobe colors, and natural human action rather than generic stock buzzwords.
Anatomical & Production Review
Verify hands, eye lines, edge contrast, skin texture, and natural facial expressions before approving any generated shot for publication.
Copyable prompt examples
Ready-to-use prompts calibrated for high-end studio realism. Click to copy directly to your clipboard.
Strategic Team Collaboration
4:3Calibrated for natural team interaction, mid-century walnut studio, and signature Anika wardrobe contrast.
Premium commercial editorial photograph of four creative agency professionals in an authentic Scandinavian studio. A woman in a rich coral-red blouse and an engineer in a cobalt blue knit sweater are collaborating around a mid-century walnut table reviewing design wireframes and code on a laptop. Soft directional daylight through black-framed industrial windows, natural skin texture, ceramic coffee mugs, open sketchbooks, balanced negative space.Creative Direction Studio Portrait
4:5Calibrated for architectural framing, confident posture, and bold tailored color blocking.
Premium commercial editorial portrait of a confident creative director wearing a tailored Anika coral double-breasted blazer and cobalt silk shirt, standing outdoors against brutalist cobalt and warm sandstone architectural blocks. Dramatic natural sunlight, authentic skin texture, generous negative space for typography, cinematic luxury aesthetic.Typography
The established type system across editorial brand touchpoints, digital web interfaces, and product software.
DISPLAY & EDITORIAL HEADLINESRegular 400 · Medium 500
Season Serif Trial
Crafted for velocity & clarity.
PRIMARY BODY & UI TEXTLight 300 · Regular 400 · Medium 500 · Bold 700
abcDiatype
High-legibility geometric grotesque engineered for long-form reading comfort, editorial guides, and digital UI controls.
PRODUCT & APPLICATION UIVariable 400 to 700
Inter
Versatile interface type optimized for dense application dashboards, interactive calculators, and data tables.
CODE & SYSTEM TELEMETRYMonospace · Regular 400
Geist Mono
const anika = { precision: 1.0, handoff: "zero-friction" };