Anika Brand Guidelines

Your on-demand digital team. Brand assets, color, photography and AI image direction.

Open the public media kit for downloads and copyable prompts

Logos & marks

Use the supplied artwork. Keep its proportions and leave clear space around the mark.

Square avatars

Use the full square artwork. Profile and channel applications can apply their own display crop.

Core colors

Orange and navy anchor Anika. Keep a clear color hierarchy and readable contrast.

Anika Orange

#F17752

Primary

Deep Orange

#E95C3D

Primary, pressed / emphasis

Light Orange

#FCE7DE

Soft tint (chat, backgrounds)

Anika Blue

#3D5AFE

Secondary

Navy Ink

#02021E

Dark surface / sidebar

Ink

#211A37

Body text

White

#FFFFFF

Surface

Secondary colors

Creative

Warm orange for creative services and expressive campaign work.

#F0653A · #D0461F

Technology

Indigo for software, engineering and digital systems.

#5B52EC · #332AA6

Growth

Green for growth, performance and progress.

#1F9D72 · #0F6B4F

Business Systems

Violet for operations, automation and connected workflows.

#8B46F0 · #5B21B6

Creative color combinations

Branding blue

Pair with white and a small orange accent.

#1B63F5 · #0A46CD

Illustration green

Pair with cream, warm yellow and natural textures.

#246445

Packaging gold

Pair with ink, kraft paper and warm neutral tones.

#DF9B1A

Digital slate

Pair with white, soft gray and orange highlights.

#3A475A · #2B3543 · #1C232E

Social olive

Pair with warm cream and colorful editorial imagery.

#5D6332 · #444923 · #2B2F15

Presentation forest

Pair with mint, white and an orange focal point.

#1E3A37 · #132523 · #0D1A18

Photography guidelines

Colorful, with a clear focal point

Use confident orange, coral, cobalt, turquoise, green and mustard in clothing, furniture or props. Let one or two colors lead each scene, balanced by navy, cream, wood or warm gray.

Premium commercial editorial

Aim for polished, believable photography with natural skin texture, thoughtful styling and candid expressions. People should feel engaged in their work, with convincing eye lines and body language.

Natural light and real materials

Favor soft directional daylight, gentle contrast, walnut, linen, paper, ceramic and textured fabrics. Keep skin tones natural and colors rich without neon saturation or heavy HDR.

Spaces with character

Use refined creative studios, warm remote work settings and simple architectural backgrounds. A tasteful Monstera or another plant can add Anika character without crowding the frame.

People and purposeful action

Show individual personalities and a varied cast of adult professionals. Give them a clear action: discussing a brief, arranging notes, reviewing work or making something together.

Composition that works in the layout

Use seated eye-level, medium-wide 4:3 compositions for collaboration. Use vertical framing for portraits. Leave intentional copy space when needed and check desktop and mobile crops before delivery.

Keep props intentional

Use a few believable objects: sticky notes, a notebook, a ceramic cup or the device the task actually needs. Keep surfaces calm. Add approved logos, readable UI and final typography during design.

Review the details

Check hands, faces, anatomy, eye lines, object edges, reflections and fabric texture. Remove accidental logos, garbled text, duplicated objects and plastic-looking skin before using an image.

Three creative professionals discussing work in a colorful studio with walnut furniture

Colorful creative spaces

Coral, teal and mustard make the setting expressive while walnut and daylight keep it grounded.

A creative professional in an orange suit against blue architectural forms

Confident editorial portraits

A strong wardrobe color, clean architecture and a confident natural pose create a clear focal point.

Four creative professionals reviewing a laptop together in a warm wood studio

Purposeful collaboration

Show people doing something specific together. Eye lines, hands and the shared task should make sense.

Four creative professionals around a walnut table with orange, coral and turquoise clothing

Natural team dynamics

Use varied color and candid expressions, with a believable conversation and a restrained set of props.

A creative professional working from an olive chair in a warm walnut interior

Warm remote work

Natural materials, soft daylight and lived-in details give remote work a calm, capable feel.

A professional in a cobalt jacket and terracotta trousers beside warm neutral architecture

Color and open space

Use blue sky, warm architecture and one complementary clothing color. Keep room for the intended crop.

Two professionals in blue and orange reviewing a tablet against a muted navy background

Connected small teams

Keep the human interaction central. A quiet backdrop lets wardrobe and expressions carry the color.

AI prompt guidelines

Start with a complete brief

Describe the subject, action, setting, palette, composition, lighting and intended aspect ratio. Name the objects that matter and the role the image needs to play in the layout.

Be precise about references

Attach the relevant Anika reference image and say what to preserve: framing, people dynamics, wardrobe or lighting. Then list the changes clearly. For a new scene, use a self-contained description.

Direct color through the scene

Describe coral clothing, a cobalt knit, olive upholstery or warm walnut rather than asking for a generic colorful image. Keep a coherent color story and a clear focal point.

Ask for believable photography

Specify natural skin texture, realistic hands, convincing eye lines, candid expressions and physical light. Describe the interaction and materials instead of relying on a long list of quality keywords.

Keep the brand assets exact

Use the supplied logo files in the final design. Keep generated scenes free of invented Anika logos, gibberish text and fake interface overlays. Add real copy and interface artwork afterward.

Iterate with a focused change

Review the result against the brief, then change one thing at a time: props, pose, crop, lighting or wardrobe. Recheck realism and the final responsive crop before approving it.

Image creation prompts

Team workshop · no laptop · 4:3

Attach the team workshop reference to preserve its composition and people dynamic.

Premium photorealistic commercial editorial photograph of four stylish creative agency professionals in a relaxed team discussion. Use the attached Anika team workshop reference to preserve the composition and people dynamic: a curly-haired woman in a rich coral-red blouse seated in the left foreground, a blonde Scandinavian woman in a vibrant burnt-orange silk blouse beside her, a fashionable European man in a soft terracotta-pink linen overshirt across the table, and a handsome Scandinavian man in a saturated turquoise-blue knit sweater seated in the right foreground. They are gathered naturally around a contemporary rectangular walnut meeting table in a refined Scandinavian-inspired creative studio. The blonde woman is gently arranging a few colorful sticky notes on the table while speaking, the man in terracotta studies the notes thoughtfully, the curly-haired woman casually holds a small paper card, and the man in turquoise listens with one hand resting naturally on the tabletop. Keep their eye lines natural and believable, with subtle candid expressions and real conversational energy. Remove the laptop completely and keep the tabletop clean with only a few coral, yellow, and mint sticky notes, one slim closed notebook, and a tasteful ceramic coffee cup. The background should feel unified and premium, with smooth warm neutral walls, subtle walnut detailing, one tasteful Monstera plant for Anika character, and a calm studio atmosphere. Maintain a medium-wide 4:3 shot, seated eye-level camera, beautiful natural light, realistic skin texture, fashionable wardrobe, elegant color harmony, and a polished high-end independent creative agency aesthetic. No added text, logos or interface overlays.

Creative director · colorful portrait · 4:5

Use the portrait reference for wardrobe color and architectural framing.

Premium photorealistic commercial editorial portrait of a confident adult creative director wearing a beautifully tailored burnt-orange suit over a saturated cobalt-blue shirt, carrying one slim closed silver laptop. Three-quarter standing portrait with a natural, assured expression and relaxed hands. Frame the subject against bold blue architectural forms with one warm ochre plane and a small area of deep navy shadow. Use clear natural daylight, soft realistic skin texture, convincing fabric detail and elegant complementary color harmony. The scene should feel like an independent creative agency editorial: polished, contemporary and human. Vertical 4:5 composition, uncluttered background, room around the head and shoulders for flexible cropping. No text, watermarks, invented brand marks or exaggerated beauty retouching.

Remote work · warm editorial scene · 4:3

Use the remote work reference for natural materials, warmth and relaxed posture.

Premium photorealistic commercial editorial photograph of an adult creative professional working comfortably from an olive-green armchair in a thoughtfully furnished home studio. The subject wears a textured burnt-orange knit and relaxed blue denim, with one laptop resting naturally on their knees. Their posture and hands should be believable, with a calm, focused expression. Include warm walnut shelving, a rust-colored cushion, a small ceramic object and one subtle plant. Soft side-window daylight should reveal realistic skin, fabric and wood texture. Keep the palette colorful but coherent: burnt orange, olive, blue denim, cream and walnut. Medium-wide 4:3 composition at seated eye level, with a quiet area available for a headline. No readable screen content, added text, logos or artificial interface graphics.

Small team · shared focus · 4:3

Use the two-person reference for natural interaction and blue–orange wardrobe contrast.

Premium photorealistic commercial editorial photograph of two adult creative professionals reviewing a tablet together in a refined, comfortable studio. One wears a rich cobalt-blue knit cardigan with a cream shirt; the other wears a warm burnt-orange blouse with olive trousers. They sit close enough to share the task naturally, with subtle candid expressions, believable eye lines and realistic hands holding the device. Use a muted navy-teal wall, textured olive upholstery, warm wood and one tasteful Monstera plant. Light the scene with soft directional daylight and gentle natural shadows. Keep the image colorful through wardrobe and materials, with natural skin tones and a calm background. Medium-wide 4:3 framing at seated eye level. Keep the tablet screen neutral. No added text, logos, watermarks or floating digital overlays.

Professional portrait · space and color · 3:4

Use the outdoor portrait reference for blue sky, warm architecture and generous space.

Premium photorealistic commercial editorial photograph of a stylish adult professional walking naturally through a sunlit architectural setting. Dress the subject in a saturated cobalt-blue jacket, a simple cream top and tailored terracotta trousers, carrying one slim closed notebook. Use warm pale-stone walls, a clear rich blue sky and strong but believable architectural shadows. Keep the pose relaxed, the gaze natural and the proportions realistic, with detailed skin and fabric texture. The color story should feel confident and optimistic without neon saturation. Vertical 3:4 composition with intentional open space above and beside the subject, suitable for a creative and technology brand. No text, visible logos, watermarks or synthetic-looking skin.

Product still life · colorful brand scene · 4:3

Choose one secondary palette and add final packaging graphics during design.

Premium photorealistic commercial product editorial still life for a contemporary creative brand. Arrange two unbranded matte paper packages, one small ceramic cup and a single sculptural object on a clean studio surface. Use a warm packaging-gold background with a forest-green accent plane, small burnt-orange details and natural kraft-paper texture. Keep the composition deliberate, with clear spacing, convincing contact shadows and crisp but natural material detail. Use beautiful directional studio light softened to retain texture and a refined commercial finish. Medium-wide 4:3 composition with useful negative space for a headline. Keep every package blank for the final brand artwork to be applied later. No generated lettering, logos, watermarks, clutter or impossible reflections.

Typography

Inter — Product & app

Body & interface. Variable. Headings 600–700, body 400–500.

Geist Mono — Product & app

Code & data. Variable. Numbers, tokens, snippets.

Season Serif Trial — Website

Display headings. Serif. Hero + section headlines. Weights 400 / 500.

abcDiatype — Website

Body & UI text. Weights 300 / 400 / 500 / 700. Use upright body text.

Usage